As Autodesk’s Director for Market & Industry Development, Asif leads a collaborative initiative focused on the digital transformation of the design and manufacturing industry. He’s worked alongside many inspiring SMEs that you might never have heard of and believes that digital transformation doesn’t have to be difficult, that people are the most important aspect of any transformation, and that design is equally as important as manufacturing. Asif feels that industry needs a clear vision of the future and a realistic strategy that’s free from hype, jargon and which also challenges the many boundaries that SME’s face